Wednesday, January 11, 2012

Big Business Say, Yes! to Small Business

No one will agrue that America today is not the same place that it was when our grandparents and parents were living and doing business. In many ways it's a better time, but for small business, it's not working.

Big business (sorry, I can't help myself), the 1%, needs to throw a lifeline out to small business. Say Yes! to Small Business. Large retail chains need to take all the fees and rhetoric out of the process of evaluting the products of small businesses. Allow the products that are "retail ready" with distribution in place to share some shelf space with the name brands. If our products don't sell, don't reorder! We are not asking for charity, just a fair shake and a fighting chance to succeed, to live the American dream.

Did you know that some retail chains place large orders, require costly specific packaging, charge for shelf space and in some cases are doing a "Pay by Scan" practice? Yes, after you provide them with huge quantities of inventory - packaged specifically for them (cha-ching!), they are paying you as they sell it. Yep, consignment with a national chain - thousands of stores. What mom & pop in American can do that? Not me.

A campaign like Say Yes! to Small Business could not only boost our economy by putting money into small businesses, but also creating jobs, maybe one at a time, but that is one more American working than there was yesterday. Big business would be wise to let their consumers know that they are supporting the mom and pop businesses with some signage highlighting the products. Give real feedback to the small business so if their product is not as marketable as they thought, they can improve or cut their losses. Work together, sadly, it's a novel idea today.

This idea has more potential than I can even conceive. Will Big businesses like Target, WalMart, REI, Sharper Image, Dick's and others even consider such a thing? Or will they continue to allocate the bulk of their buying dollars to the big brands? Big business/Big brands...they stick togther.

No comments: