If at first you don't succeed...see if the loser gets anything.
I love this. The fact of the matter is that you have to play to win and you won't win every time. It never hurts to see if there is a consolation prize. Heck, sometimes 2nd place is a better package. Look at American Idol, the person who wins is tied to a contract, rules, what the can do, where they have to go, etc. The person who comes in second already has the exposure and can now go negotiate their own record deal(s), publicity, appearances, etc. Not bad. As a matter of fact, in the case of AI, all you have to do is make it to the top ten to win!
Get out there and play, even if you don't win, you still win because you played!