If I haven't learned anything else in my life, I've learned that if it's worth having, it's worth working for. In the game of licensing, I'm finding that the work comes in organization and being willing to reach out in unconventional ways.
I've had to get organized in not only creating our idea, but hiring an attorney to file for our patents, research the facts and figures, investigate the competition, and figure out how we can pay for all of the steps. Those are the obvious things, but then I have to put my salesmen hat on and start researching and cold calling. You can't be afraid to pick up the phone and call the places you think will have an interest and the wherewithal to pay you for your idea.
When you look at each little piece it seems like "one little thing." In reality, when you keep your log and you go back and see all those little things, you can see how they add up in hours in your days. I've met people who say they aren't sales people. To that, all I can say is you better find that sales guy in you or hire someone who gets your idea. Nobody will sell your idea like you will, so if I can offer some advice, find your inner sales professional and pick up your phone.